adidas Parley

Heading to a beach off the Barcelona coast, we captured Mapi Leon and Pedri as well as a selection of models to create campaign assets for the launch of the adidas Parley collaboration. Layers to the shoot from a styling and set design perspective meant we were able to present this boot capsule in an entirely unique way, breaking away from conventional boot photography. The project involved us taking recycled bottles and turning them into elements of the set as well as managing the tides so that we reinforced the message of commitment.  Creative direction, pre-production through to post, we saw this project from start to finish with the final deliverables being a suite of both still and motion content. Hero assets as well as socially friendly reels for instagram and tiktok - each with a bespoke tailored approach.

CREATIVE DIRECTION

PHOTOGRAPHY