Chelsea Third Kit

Working directly with Chelsea Football Club, we created the launch and campaign assets for the 2023/24 Third Kit. Inspired by vintage apparel, we took an approach that reset creative standards. Avoiding gimmicks and presenting a stylised take, the objective was to elevate the kit and demonstrate how it can live in a fashion first environment. We shot with a number of the Chelsea male and female players as well as several influential fans by creating a pop up studio space at the Club’s Cobham training facility.

CREATIVE DIRECTION

PHOTOGRAPHY

RETOUCHING